Five Effective Communication Strategies for Your Business
Phone calls, social media posts, emails, live chats, and talking in person… what do these all have in common? That’s true; they are different ways to communicate with your customers. People favor different methods of communication, and therefore it is important to meet the needs of each individual customer.
With the change in technology and ways to communicate, you need to be prepared for a diverse group of customers. Today’s younger generation and millennials are less likely to make a usually prefer to communicate via text, email, or live chatting. Older generations prefer phone calls or making a visit to your business. Being able to accommodate to everyone’s preferred method of communication is the key to creating and maintaining relationships with your customers.
Today, we’re going to cover five communication strategies that will help your business gain new customers, retain customer loyalty, and create better relationships with your clients. To learn more, keep reading!
Remember the Names of Your Customers
Research shows that our brain is excited when we hear our name calling. Calling a customer by name means that you give them a personalized experience and that you care. It takes the idea of a business-to-customer transaction and makes it a person-to-person relationship.
How can you remember a customer’s name and face better? The first thing to do when meeting a customer is to ask them for their name and continue using it. By repeating their name, you will remember it better and the client will feel more comfortable. If you have trouble remembering names, try to associate something with their name. For example, if the client’s name is Lily and she is wearing red, you can say, “red like a lily!” You can also track your customers’ information with a CRM system, which brings us to the next point.
Use a Customer Relationship Management (CRM) system.
The easiest way to keep record of your customers, relationships, and leads is to use a customer relationship management (CRM) system. This helps your employees to be in touch with everyone within the business. You can store information about a customer and in the case that you’re not in when they visit again, another employee can quickly find everything they need.
A CRM also facilitate you remember when you should call someone back or follow up. You can see when you last contacted a client and schedule when to do it next. You can create tasks, contacts, and keep track of your leads.
Use the Phone or Face-to-Face Contact When Possible
How often do you give a marketing email your full attention by reading it? Chances are it’s not often. When you talk to your customers over the phone or face to face, it gives them a more personalized experience. They are more likely to remember this interaction rather than an e-mail. It also allows you to feel their feelings and to make judgments about what you will say later, which you cannot do with e-mail or live chat.
Of course, if your client strongly desire to speak via SMS or e-mail, it may be better to do what they want. The eventual goal is to put your customers at ease.
Follow Up Quickly
According to research, small business owners lose more than 60% of the calls they receive. It’s as if a customer is knocking on your door without being greeted. Not following a missed call means that you lose a potential customer. Keep track of all the calls you have missed and make sure to call them back. This will show the customer that interests you and that your company can track your customers.
Utilize Your Service Department
It is more expensive to acquire a new customer than to keep a current customer. How can you keep the customers you already have? The answer can be simple: your help desk.
Keep your customers loyal and get back to your business by encouraging them to consult your customer service. A customer who is loyal to your business and is addressing you is more likely to buy things.
Good, efficient communication is effective and keeps your customers happy. It is the key to maintaining a strong relationship with your clients. If you’re still in need of assistance, Manchester Web Solutions is happy to help guide you in any way. Call us at +44 161 231 3131 or contact us through our online form