Many businesses, large and small lose out on potential customers every single day, just because they have a poor website or none at all. Most searches are done online through a range of different devices. A business without a website is much less likely to be discovered or visited by new customers because of their lack of visibility. This is also the case for businesses that have a website that isn’t compatible across all devices, inevitably losing business due to waiting times; there is also a risk of this creating the wrong impression. This white paper proposes an easy solution for businesses to solve this problem: by implementing responsive website designs.
We are evolving towards a more digital, mobile and flexible shopping experience. Customers are looking for the purchase of their next products on all kinds of devices: desktop computers, tablets, smart phones, mini laptops and more. 77% of adults in the UK have a smart phone, 53%, a tablet, 66% have at least two different digital devices and 90% of online users switch from one device to another.
Responsive website designs work seamlessly across all devices
To ensure that users always have the best experience, Google recommends responding to websites. A sensitive website is the one that adapts to any device. They will work perfectly on all devices and will appear clean and professional.
Benefits of a responsive website
Responsive website designs is crucial for companies in the current market by; increasing credibility, increasing visibility and with modern functions will offer a seamless customer experience as it adapts to mobile devices, requires only one URL, loads faster and improves their SEO.
According to the Yellow Pages, 30% of consumers will not consider a company that does not have a website. A reseller or any company must have a website. This gives your retailer a more professional, more credible look and is your main marketing resource in today’s digital world. A study conducted by the local research association in April 2017 showed that 63% of customers use a company’s website to find information about their business and interact with them. Not having a website in the current market essentially means losing business and potential sales.
Potential customers may never find a business in their area that doesn’t have a website. The average person visits multiple business websites and reads their online reviews several times before deciding which ones to visit. Google conducted a study to get a detailed look at a customer’s buying journey. Over the course of three months, a customer conducted 139 Google searches and had over 900 digital interactions. People do their research online, thoroughly, and on different devices. A business that doesn’t have a website won’t make it to a customer’s final cut. Therefore it is crucial for businesses to have a website to be discovered by potential customers.
According to a study published by Ipsos, 71% of respondents stated they used their mobile device to research and look for cars, and 58% said that in the future they intend to only use their smart phone to research for their next vehicle purchase. Mobile devices are the future of the internet and products research.
Reach Users from any Device with One URL
Responsive websites eliminate the need to have a separate mobile version of your business website. This saves time and money because edits only need to be made on one website, and the changes will update instantly for users who reach the site on the device of their choosing.
Faster Loading Time
A responsive website is compatible with different browsers and devices, which make the web pages, load quickly. Users will close out of websites that don’t load quickly.
Improves Search Engine Optimization
Google and other search engines program their algorithms based on the needs and requirements of their users. People prefer websites that load quickly, can shrink or spread to adapt to different screen sizes, is clutter-free, and is informative. A responsive website design meets all the requirements and gives the best experience to users, which results in a higher ranking on Search Engine Results Pages (SERPs).
A responsive website solves a lot of the issues that Business come across when they try to market themselves digitally and online. Manchester Web Solutions provides responsive web designs and web-based solutions to business across UK. A responsive website design is easy to get and cost-effective, while remaining low in price.