There are a variety of ways to market a business in digital and online formats, but a virtually free and cost-effective method that is proven to be successful is using local search engine optimisation (SEO). This informative document will cover the advantages and benefits of local SEO, its uses and its precautions. Improving local SEO is important for business because of the large number of consumers who conduct online searches for local businesses every day.
Successfully advertising your business requires strategic, planned and creative thinking. It can be expensive to find marketing methods that increase traffic and bring more contacts to your website. It also comes with a risk as failed projects could lose money. One of the most effective ways to increase visibility is to spend time presenting your business information to online directories.
According to BrightLocal, 97% of consumers use the internet to search for local businesses and services. While investing in paid search campaigns like Google AdWords can help the business, 70% of the links that users click on are organic. Therefore, investing some time to improve your local SEO will greatly benefit your business.
What is Local SEO?
Local SEO, also called SEO citations or local citations, is a mention of your online business that includes the name, address and telephone number (NAP) of your business. There are many free local business listings online, including; Google My Business, Facebook, Yellow Pages, Yelp, Apple Maps, Foursquare, and many others.
Benefits of Local SEO
The main advantage of local citations is that the retailer’s website occupies a higher place in the search engine results pages (SERPs). Search engines such as Google and Yahoo use citations to determine how often an online business is mentioned. In general, the more local citations you have, the better your SEO will be since companies with more mentions are considered more important.
A higher ranking in the search engines also means that your business will be discovered by more people in the local search results, which will attract more traffic to your website and business. According to TMP Directional Marketing, 7 out of 10 consumers are more likely to use a company/business if they have information on a social networking platform.
The main reason why people search online is to find the location or more information about a company they have already heard about. This means that your current customers are also looking for information about your businesses online.
How to Implement Local SEO
Submitting local business directory listing will take time and patience. Prepare for weeks, if not months, account settings and verification email. The best way to stay organised is to keep a spreadsheet of your progress, including login information and track the status of your ads. The key is to be consistent, acquire all the information correctly and not make too many submissions in a day. Approximately 10 submissions per day would be the maximum amount that you’ll want to do so that you don’t confuse search engines.
Although local citations offer many benefits, it is also important to keep in mind that if not used in the right way local citations can be harmful. It is important that the information in your NAP is exactly the same for all lists. An incorrect NAP can damage your SEO and the reputation of your business, which is the opposite of your goal. We recommend that you save a file that contains all NAP data and that you use this file to copy and paste the information during the submission.
As a general rule, the more local citations you have, the better it will be, but it is not always the case. Make sure you do not have duplicates in a single directory as this may affect your SEO rankings. Always check a website to see if you or someone else has already created a listing for your business before adding your own. In the case that a listing for your business already exists but has incorrect information, try to fix the listing first or getting it deleted before creating a new one.
We also suggest that you get a healthy balance of business listings from different types of websites, including review sites, social media, city-specific directories, mobile apps, and more.
Citations are a gainful and proven way to improve your local SEO and bring more business to your website. However, it can be lengthy and tedious work to add on top of an already busy day. If you don’t have the time or have concerns about local citations, there is no need to worry. Manchester Web Solutions offers local citation services including directory submissions, NAP and duplicate clean-up account setup and maintenance, and more.
Manchester Web Solutions is a software development company provides services including website development, Search Engine Optimization (SEO), Pay Per Click (PPC) campaign management, social media marketing (SEM).
Manchester Web Solutions has locations in West Gorton, Manchester. For more information, please contact us by phone at (161) 231-3131 or email mailto:firstname.lastname@example.org